Make It Visible
#59: How to gain visibility via media outreach?
What if you could be featured in a magazine or on the radio? Have your voice heard by thousands of people who would love to hear what's important for them? In this episode, Publicist Chandra Gore joins me in sharing some super low-budget ways of getting yourself out there and being seen, heard, and building your authority for your coaching business.
#58: What you need to know about course creation?
Creating courses, coaching programs, memberships, podcasts, newsletters, and taking your ideas and turning them into a digital product is often part of the strategy in starting and scaling your coaching business. Are you curious about creating online courses? In this episode, I am chatting with Melody Johnson who shares her tips and insights on the topic!
#57: What you need to know about the legal stuff in starting a coaching business?
The world of business can be a daunting place when you first start out your coaching business journey, especially when it comes to the legal stuff. But don't worry – this episode will have you covered! From tips on setting up your coaching contract to liability insurance, our guest speaker will be sharing things you need to know to get started. Give it a listen today!
What are STORYTELLING archetypes and why you need to know for coaching business?
The story of your brand should be one that captivates and connects. This can only happen when it aligns with who you are as a company, what sets them apart from the competition (their personality), how they want people to know about themselves through content marketing efforts like blogging or social media posts--anything really!
#56: What is a buyer's journey?
Understanding the buyer’s journey in content marketing will help you streamline your marketing efforts by narrowing down the path of what your prospect is going through and allow you to create specific contents that would focus on the prospects’ overall experiences in helping them make that final book a call button with you.
#55: How to turn your setbacks to ComeBacks with Roni Sasaki
We all experience change and loss in our lives. Learn how to become resilient with this episode of The Michelle Kuei Podcast with guest speaker Roni Sasaki, a Paralympic gold medalist who was born with one leg talks about her own personal setbacks that led up until achieving success at ski competition and her own life experiences and what people can do when they're faced by difficulties or loss.
What is a Niche and Why It is Important If you're new to coaching
What is a niche and why is it important if you are new in coaching? A niche, simply put, is a specialized focus or market for your business. It could be a type of client, geographical area, or even a particular need that you help address. Having a clear niche gives you direction as to where to market your services and also helps differentiate you from other coaches out there. If you're just starting out in coaching, it's essential to find your niche and build your business around it. Here are some tips on how to do just that.
#54: Why your marketing isn't attracting your ideal coaching clients
Do you feel like you're putting in all this effort, but your marketing just isn't translating into attracting your ideal coaching clients? You're not alone. Most coaches find themselves in the same boat at some point or another. The good news is that there are a few things you can do to adjust your marketing strategy so that it works better for you. In this episode, we'll take a look at what some of those things might be. So give it a listen and see if any of these tips help you start attracting the clients you've been dreaming of!
5 Reasons Why Content Marketing is Important For Your Coaching Business
Do you want to get more clients and stay competitive in today's world? Learn how effective content marketing can help you build credibility, authority, trust, and community as well as attract a steady stream of new leads. Keywords: Content Marketing; Female Coach