For Certified Coaches + Coaches In Training
You Know How To Coach. Now Let’s Get You Clients.
I teach coaches + coaches in training how to build the right business foundations, define a clear niche, create a signature offer, and sign their first (and next) paying client.
Why So Many Coaches Struggle To Get Clients
You have the skills to be a great coach.
A damn good coach, actually.
You know how to hold space.
Ask powerful questions.
Help people change their lives.
But building a business around it?
That part feels… fuzzy.
So you do what most new coaches do:
• You offer free sessions
• You “practice”
• You post a little content
• You hope someone eventually asks to work with you
But hope isn’t a business strategy.
Because no amount of “I hope,” “I think,” or “I’m pretty sure it’ll happen” builds a sustainable coaching business.
What you actually need is:
• a clear niche
• a simple marketing plan
• a way to turn conversations into paying clients
Hi, I’m Michelle
I teach coaches how to turn their certification into a real coaching business that actually attracts clients.
A few years ago I hiked 26 miles of the Inca Trail to Machu Picchu on crutches with a physical disability.
That experience taught me something that applies directly to building a coaching business:
Motivation isn’t enough.
You need a map.
Without one, you end up trying a little bit of everything — posting here, tweaking your niche there — and still wondering why clients aren’t showing up.
So that’s what I help coaches build.
A clear map from certified coach → coach with clients.
Michelle Kuei is recognized as a Top 15 Los Angeles Coach and has been featured in multiple publications for her work helping coaches build profitable businesses.
The simple framework I teach coaches to attract and enroll paying clients.
This turns your random marketing into a repeatable system that attracts clients consistently.
Imagine a day of your life…
You wake up and see an email:
“Your post really spoke to me. How can I work with you?”
Your calendar has coaching sessions with clients who are ready and committed.
You create one piece of content a week that sounds like you — no guessing.
You’re not chasing clients anymore.
They’re finding you.
Real impact.
Real income.
A business that actually works.
Whether you want focused guidance, structured training, or a supportive community to grow with — there’s a place to start.
Coaching Biz Builder™
My step-by-step cohort that helps coaches:
• clarify their niche
• create a signature offer
• build a visibility strategy
• sign their first paying clients
Best for new coaches who want a quick start with structured roadmap and support while building their business.
Coaching Biz Lounge™
A year-round membership for coaches who want ongoing guidance, accountability, and support.
Inside the community:
• Bi-weekly group coaching
• visibility and marketing guidance
• accountability and momentum
• a supportive network of coaches
Ideal if you want consistent support while implementing what you’re learning.
Private Coaching With Michelle
For coaches who want personalized guidance and faster progress.
Private coaching gives you personalized strategy and mentorship to strengthen your visibility, clarify your message, and attract the right clients—tailored to your business goals.
Clients’ Success Stories
“I knew it was me 10 years ago—but now I know exactly who I’m talking to and how to speak to them. My content finally has a purpose and direction!” - Dayanna V
“I opened my course with my own story—and it created a ripple effect. I shared vulnerably, and 8 clients signed up before I even closed the doors!” - Eve C.
“I had no idea what I was doing. But now I’ve created a program, launched my brand, and told my survivor story in a way I’m proud of.” - Helen B.
“I finally figured out the next chapter. Now I help people who are grieving but ready to start hoping again.” - Sonja H
“You helped me work through my fears and finally put myself out there. That opened the door to exciting opportunities—and my first full-paying client.” - Gina H
Learn With Michelle
Marketing doesn’t have to feel like a second job.
Here are some ways that you can get practical coaching business strategy, visibility tips, and real-world ways to attract paying clients (even if you hate marketing!)
Your Certification Is Basically Wall Decor Until You Learn How To Market Your Coaching Business.
A coach needs a coach for the same reason hikers do.
You can be strong, skilled, and determined…
and still get lost without direction.
If you’re ready for a clear path to clients (instead of guessing and hoping), start here:
Download the free guide: The 7 Steps to Build a Coaching Biz That Gets Clients
Want a personalized plan? Book a free 30-minute discovery call.