— FOR COACHES BUILDING ONLINE
You're a great coach.
But where are your clients?
I teach coaches how to build a coaching business and get their first (and next) paying client on repeat.
The real problem
Most coaches graduate with one unanswered question.
"How do I actually get coaching clients?"
Your certification taught you how to be a great coach. How to hold space, ask powerful questions, and help people change their lives. What it didn't teach you, what almost no certification covers, is how to build a business around it.
So most coaches end up doing some version of this:
- Offering free sessions to build experience
- Posting content and hoping someone reaches out
- Tweaking the niche. Again.
- Waiting on referrals that may or may not come
While you're still figuring it out, the client who would have paid you $2,000 is booking someone else.
Not a better coach. A findable one.
Hi, I'm Michelle.
Business and Marketing Coach for Coaches.
I make getting coaching clients simple. (Yes, even for you!) I teach coaches how to build a business that consistently attracts paying clients.
A few years ago, I hiked 26 miles of the Inca Trail to Machu Picchu, on crutches, with a physical disability. It taught me something that applies directly to building a coaching business.
Motivation isn't enough. You need a map.
Here's how we get you there
A clear map from certified coach to coach with clients.
Three stops. You can't skip one and expect the next to work, which is why most coaches feel busy and still stuck.
Know exactly who you're talking to
Niche clarity and a message that lands, so you stop writing for everyone and connecting with no one.
Get visible where it counts
Show up consistently in the right places, without becoming a full-time content machine or pretending to be an influencer.
Enroll clients without the awkward pitch
A discovery call that feels like a real conversation and ends with the right client saying yes.
What changes
I stopped guessing.
Six coaches, in their own words.
I enrolled 8 clients in 48 hours
"I launched my course following your strategy. That same day, I had two people that signed up. By the end of the second day, I had a total of seven. Before I closed the cart, I had one more."
Eve CortesHR Leadership Coach
Watch her story
I wrote my whole website myself
"When I first met you, I was new at coaching. I had just left mental health. I was scrambling. I had no idea what I was doing. I made my own website and everything on the website."
Helen BrennerTrauma Recovery Coach
Watch her story
I finally know exactly who I help
"The exercises you gave us really helped me clarify my thinking so much. Now it's not just widowed people specifically, but people who have been going through the grieving process and are ready to start hoping again."
Sonja HarrisGrief Coach
Watch her story
I built the whole thing in three months
"There's no need to hesitate and try to figure things out on your own. With Michelle's assistance, you will have a strategy and be working towards your goal after one session."
Stacia ThompsonCoach for women veterans
Strangers started finding my website
"I changed my entire website and created a story in my website, and people have been coming through my website that even don't even know me."
Dayanna ValencianoEmbodiment Coach
Watch her story
I got certified. Then what?
"I did the coaching thing, I got certified and then it was like, and then what? Then you came along."
Orinthia SwindellLife Coach
Watch her story
Find your starting point
Four ways to work together.
One of these fits where you are right now. You don't have to figure out which on your own.
Start here, free
7-Step Starter Guide
Free
See the whole system before you invest a dollar in it.
- The full method, walked through
- Know what to work on first
- Build the foundation yourself
Support while you build
Coaching Biz Lounge
$197 a month
For coaches who want structure and people around them, at their own pace.
- Two live calls a month
- A community of coaches
- Templates and swipe files
8 weeks, live cohort
Coaching Biz Builder
$1,997
The whole method taught step by step, in a room of twelve coaches. Next cohort opens soon.
- Niche and message clarity
- Signature offer design
- Visibility and enrollment system
The closest way to work with me
Private 1:1 Coaching
Everything above teaches you the method. This one has me in your business with you while you build it, on your offer, in your words, until clients are coming in.
- Built around you. Your niche, your personality, your actual life. No templates.
- Nothing sits unfinished. We build it on the call instead of assigning it as homework.
- Six or twelve months. Long enough to get past the part where most coaches quit.
Not sure which one? Book a free strategy call and I'll tell you what I actually think you need.
Michelle
Today 9:41 AM
The receipts
Messages I did not ask for.
These land in my inbox while people are in the middle of the work.
- A message after a session that finally made something click.
- A screenshot of a first paying client.
- A voice note at eleven at night because something worked.
Nothing staged, nothing rewritten, and not one of them was requested. I keep them because on the days this is hard, they are the reminder that it works.
The next one could be from you.
Book a free strategy callForty-five minutes. You'll leave with a plan whether we work together or not.