For Certified Coaches + Coaches In Training
You Know How To Coach But…Don’t Know How To Get Clients
Let’s Fix That.
I teach women life coaches how to build their coaching businesses and get clients
(yes, even if you hate marketing!).
Hey Coach!
You have the skills to be a great coach. A damn good coach, actually.
But building a business around it?
That part feels… fuzzy.
But the gap between being trained to coach and actually getting clients can feel like trying to finish a puzzle… without the picture on the box.
You’re stuck between knowing you’re meant for more and having zero clue how to put yourself out there so the right people can find you.
So you do what most new coaches do:
You give away free sessions. You “practice.” You hope.
And you keep waiting for the moment when it finally clicks.
But truth is…hope isn’t a business plan.
You don’t need more motivation—you need a simple strategy that turns your coaching skills into consistent visibility and paid clients.
I see you…
You need GUIDANCE. ACCOUNTABILITY. SUPPORT.
If you’re overwhelmed because…
Hearing “be consistent” with zero explanation of what to actually do each week.
Overthinking your niche and message and never landing on the “right” words.
You’re doing “all the things” and it still feels like nothing is working.
Your confidence is inconsistent, so your marketing becomes inconsistent too.
You don’t want to live on social media, but you also don’t know where else to be visible.
You’re doing random marketing activities but you don’t have a system that attract clients consistently
take a week off, your business will basically flatline.
You don’t need to work harder. You need a roadmap that works when you’re not “on.”
You don’t need to work harder. You need a roadmap that works when you’re not “on.”
Hey, I’m Michelle — I’m a visibility and business strategist for women coaches, and I’ll help you build a clear message and client-attraction system so your coaching business can grow consistently.
A few years ago, I hiked 26 miles of the Inca Trail to Machu Picchu on my crutches with a physical disability.
And I learned something that applies to coaching business way more than I expected.
Knowing where you’re going isn’t enough.
You need a map. You need direction. You need steps.
And you definitely need guardrails when the trail gets steep.
Because motivation wears off. Weather changes. Your legs get tired.
When you’re on a trail, guessing costs you: Wrong turns. Wasted energy. Frustration. Doubt.
And honestly, that’s what building a coaching business feels like…
You know you want clients. You know you want a real business.
But the marketing advice is everywhere, and it’s easy to end up doing a little bit of everything and still not getting traction.
So I do what I wish more people did for coaches: I give you the map with direction and guidance.
With my step-by-step framework, you’ll step into your CEO role and build a business, where the right clients find you and think: “Yep. That’s my coach.”
What Coaches Before You Said About Their Experiences
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“I gained clarity on my niche, brand, and offer package, finalized my marketing materials, and confidently started attracting clients.”
- Alice Yeh, Career Clarity Coach
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“I refined my business messaging, polished my presentations, and built key assets to streamline my marketing.”
- Valeria Karusinova, Productivity Coach
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“I gained confidence in marketing, reworked my online presence, and created a clear strategy to attract clients.”
- Michele Kester, Resilience and Transformation Coach
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“I have more clarity about who I am as a coach and how I want to proceed. I feel grounded and pleased that I already have this accomplished!”
- Christine B, Life Coach
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“I feel like this actually might work for a career for me! Thank you for your patience and knowledge—soooo amazing.”
- Megan Brown, Moxie Coach
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“I worked through my fears and finally put myself out there. This opened up new exciting opportunities and my first full payment client.”
-Stella H, Women Empowerment Coach
Look, I get it.
I started out as a life coach too. Yes, I side-eyed that title at first.
You’re naturally empathetic, you care deeply, and you believe in coaching because you’ve seen it work. Including in your own life.
You want to make a real difference. You’re not here to play influencer. You’re here to help people.
But right now, you feel stuck in a sea of coaches.
Not just with your message, but with your whole marketing strategy.
Because when you don’t have a clear system to attract paying clients, everything starts to feel like random effort.
You post. You tweak. You try something new. You wait.
And without inbound marketing, you end up relying on constant pushing to get anyone to notice you. That’s exhausting. And it’s not sustainable.
The hardest part is this: it starts messing with your confidence.
You have the heart. You have the skills.
And yes, it is absolutely possible for you to build a real, profitable coaching business.
You just need a marketing plan that makes you easier to find, easier to trust, and easier to hire.
The good news is...
You don’t have to be a marketing expert to attract great clients.
And building a thriving coaching business does not require fame, followers, or fancy funnels.
What it does require is a clear message, consistent visibility, and a repeatable way for people to move from “who is she?” to “I want to work with her.”
That’s a system.
And systems can be learned.
Because your voice, your story, and your perspective are already powerful.
You just need structure and direction.
When you understand how to position your work, show up in the right rooms, and invite the next step, visibility starts to do the heavy lifting for you.
The results?
You start attracting the right clients. The ones who read your words or hear you speak and think:
“Finally. Someone who gets it.”
Your calendar fills with people who are ready and committed
Not more “I can’t afford you”
Not “just curious.”
Just Ready to do the work.
And you start feeling like the coach you became one to be.
Imagine a day of your life…
You wake up, check your phone, and there’s an inquiry email. A reply to your newsletter that says, “This hit me. How can I work with you?”
Maybe even a podcast invite.
Your calendar has just enough sessions that keeps your coaching business thriving. With clients you actually like.
People who show up ready.
People who respect your time.
People who pay on time.
Between calls, you create one piece of content that sounds like you.
No overthinking. No guessing.
Because you’re clear on exactly where your next client is coming from.
You close your laptop and feel proud.
Real impact. Real income.
A business that’s growing without you chasing it all day.
Clients’ Success Stories
“I knew it was me 10 years ago—but now I know exactly who I’m talking to and how to speak to them. My content finally has a purpose and direction!” - Dayanna V
“I opened my course with my own story—and it created a ripple effect. I shared vulnerably, and 8 clients signed up before I even closed the doors!” - Eve C.
“I had no idea what I was doing. But now I’ve created a program, launched my brand, and told my survivor story in a way I’m proud of.” - Helen B.
“You helped me work through my fears and finally put myself out there. That opened the door to exciting opportunities—and my first full-paying client.” - Gina H
“I finally figured out the next chapter. Now I help people who are grieving but ready to start hoping again.” - Sonja H
What We’ll Build Together In Your Business…
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Define Your Ideal Clients
Get clear on your niche and who your coaching offer is created for. This is where your messaging stops being vague and you stop tweaking your "I help" every other day.
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Enunciate Your Message
Turn fuzzy messaging into a clear, confident conversation starter. Your message will sound like a real human, not you trying to remember the “right” coaching jargon.
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Lead With Your Offer
Stop selling “sessions” and start leading with the main thing you want to be known and paid for. You stop discounting your coaching package on the spot and start owning what your work is worth.
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Inspire Your Audience
Stop “selling” and start genuinely connecting by sharing your ideas in a way that feels honest, aligned, and deeply inspiring.
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Voice With Purpose
Create marketing content with a clear intention every time you speak or publish. Imposter syndrome quiets down when you have proof, presence, and a clear role in your clients’ world.
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Enroll Your Clients
Turn your “I had a great chat…into “She said yes.” Just a simple, natural way to guide the right people from curious to committed.
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Refine and Repeat
Your coaching business stops being a “someday” dream and becomes the normal, predictable reality you’ve been talking about for years.
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Your New Reality
With the Client Enrollment Method, your coaching business is equipped with a simple, repeatable system to attract clients, deliver your coaching, and grow your business on purpose—not by accident.
Your coaching business won’t build itself. This Roadmap Will. (On Repeat)
Bring what you’ve got. Your offer, your messy ideas, your “I don’t know what to do next.” We’ll turn it into a simple plan that gets you visible and booked.
