— FOR COACHES BUILDING ONLINE
You're a great coach.
But where are your clients?
I teach coaches how to build a coaching business and get their first (and next) paying client on repeat.
The real problem
Most coaches graduate with one unanswered question.
"How do I actually get coaching clients?"
Your certification taught you how to be a great coach. How to hold space, ask powerful questions, and help people change their lives. What it didn't teach you, what almost no certification covers, is how to build a business around it.
So most coaches end up doing some version of this:
- Offering free sessions to build experience
- Posting content and hoping someone reaches out
- Tweaking the niche. Again.
- Waiting on referrals that may or may not come
While you're still figuring it out, the client who would have paid you $2,000 is booking someone else.
Not a better coach. A findable one.
Hi, I'm Michelle.
Business and Marketing Coach for Coaches.
I make getting coaching clients simple. (Yes, even for you!) I teach coaches how to build a business that consistently attracts paying clients.
A few years ago, I hiked 26 miles of the Inca Trail to Machu Picchu, on crutches, with a physical disability. It taught me something that applies directly to building a coaching business.
Motivation isn't enough. You need a map.
Here's how we get you there
A clear map from certified coach to coach with clients.
Three stops. You can't skip one and expect the next to work, which is why most coaches feel busy and still stuck.
Know exactly who you're talking to
Niche clarity and a message that lands, so you stop writing for everyone and connecting with no one.
Get visible where it counts
Show up consistently in the right places, without becoming a full-time content machine or pretending to be an influencer.
Enroll clients without the awkward pitch
A discovery call that feels like a real conversation and ends with the right client saying yes.
What changes
I stopped guessing.
Six coaches, in their own words.
I enrolled 8 clients in 48 hours
"I launched my course following your strategy. That same day, I had two people that signed up. By the end of the second day, I had a total of seven. Before I closed the cart, I had one more."
Eve CortesHR Leadership Coach
Watch her story
I wrote my whole website myself
"When I first met you, I was new at coaching. I had just left mental health. I was scrambling. I had no idea what I was doing. I made my own website and everything on the website."
Helen BrennerTrauma Recovery Coach
Watch her story
I finally know exactly who I help
"The exercises you gave us really helped me clarify my thinking so much. Now it's not just widowed people specifically, but people who have been going through the grieving process and are ready to start hoping again."
Sonja HarrisGrief Coach
Watch her story
I built the whole thing in three months
"There's no need to hesitate and try to figure things out on your own. With Michelle's assistance, you will have a strategy and be working towards your goal after one session."
Stacia ThompsonCoach for women veterans
Strangers started finding my website
"I changed my entire website and created a story in my website, and people have been coming through my website that even don't even know me."
Dayanna ValencianoEmbodiment Coach
Watch her story
I got certified. Then what?
"I did the coaching thing, I got certified and then it was like, and then what? Then you came along."
Orinthia SwindellLife Coach
Watch her story
Find your starting point
Four ways to work together.
You do not need more marketing information. You need to know which piece is missing and finish that one. Each of these does a different job.
Start here
Find Your One Thing Diagnostic
Ten minutes to find out which piece of your business is actually blocking clients, so you stop working on all seven at once.
- Scored, so the diagnosing is done for you
- Names the one piece that is blocking clients
- Tells you what to finish this week
Where the notes get used
Coaching Biz Lounge
You already own the notes from three programs. This is the room where they turn into finished work, at your pace, twice a month.
- Two live calls a month to keep the work moving
- A room of coaches building at the same time
- Templates so you are not starting on a blank page
8 weeks, live cohort
Coaching Biz Builder
The whole method, in order, with a small room of coaches. Every week you leave with a finished piece instead of a module to catch up on.
- Week one to three, your niche and message
- Week four to six, your signature offer
- Week seven and eight, the enrollment system
The closest way to work with me
Private 1:1 Coaching
Everything above teaches you the method. This one puts me in your business while you build it, on your offer, in your words, until clients are coming in.
- Just in time, not just in case. A program hands you everything you might need someday. We work on the one decision sitting in front of you this week.
- Nothing starts from zero. The half-written offer. The sequence you abandoned in March. The notes from the last program. We assemble what you already own instead of adding to the pile.
- A feedback loop, not a library. A workbook cannot tell you the price is wrong or the niche is too broad. This one talks back, every week, about your business.
- One system, built in order. Seven steps, assembled once, so you stop rebuilding your marketing from scratch every Monday.
Who this is for
- You have done the programs and still have half-built pieces
- You want the decision made this week, not researched for a month
- You are ready to be told the truth about your offer
Application only. Six or twelve months.
Not sure which one? Book a free strategy call and I'll tell you what I actually think you need.
Michelle
Today 9:41 AM
The receipts
Messages I did not ask for.
These land in my inbox while people are in the middle of the work.
- A message after a session that finally made something click.
- A screenshot of a first paying client.
- A voice note at eleven at night because something worked.
Nothing staged, nothing rewritten, and not one of them was requested. I keep them because on the days this is hard, they are the reminder that it works.
The next one could be from you.
Book a free strategy callForty-five minutes. You'll leave with a plan whether we work together or not.