Actionable, proven strategies, and inspiring stories to help you amplify your message, attract dream clients, and thrive in your business—on your terms.

Michelle Kuei Michelle Kuei

How New Coaches Can Build Credibility (Without Faking It)

Clarity gives you direction, but it doesn’t prove your coaching works. As a new coach, you don’t need to fake it or wait for a long client list—you need proof.

Here’s where to find it (even if you’re just starting out) so you can build credibility, attract clients, and grow a business that lasts.

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Michelle Kuei Michelle Kuei

How I Use Facebook to Consistently Get Coaching Clients

Think your clients are only hanging out on LinkedIn or Instagram? Or maybe you’ve been wondering if Facebook is “dead” for getting coaching clients? Think again.

In this article, I share the exact human-first strategy that’s brought me more clients than any other platform—no ads, no cold DMs, no burnout.

Because the best niches aren’t dreamed up in isolation—they’re proven in the real world.

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Michelle Kuei Michelle Kuei

Is Your Ideal Client Actually Unrealistic?

You’ve defined your “dream client.” You know their habits, their struggles, and the exact problem you help solve.

If that person doesn’t exist in your real market—or isn’t ready to buy—your business will stall.

In this article, we’ll cover the signs your niche might be unrealistic, how to test it with real conversations (not just worksheets), and what to do if your ideal client isn’t biting.

Because the best niches aren’t dreamed up in isolation—they’re proven in the real world.

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Michelle Kuei Michelle Kuei

How to Know If Your Coaching Niche Is Actually Working (And What to Do If It’s Not)

You’ve written your niche statement, updated your Instagram bio, maybe even got a Canva banner to match… but still wondering: Is my niche really working? In this blog, I’m breaking down 3 clear ways to test if your coaching niche is attracting the right people—so you can stop tweaking and start booking. Let’s finally get your message to land.

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