#205: Visibility Made Easy: The 5 Key Questions Every Coach And Speaker Must Ask

Jan 2

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Featured

Why Problems Alone Don't Sell Your Coaching (And What Actually Does)

I sat through a sales call last week knowing exactly what was coming.

I'm a marketer. I know the playbook. I took the call anyway, because I actually wanted the program.

They asked about my pain points. Good start.

Then they circled them. And circled them. "Tell me more about how frustrating that is." "What's that costing you?"

Twenty minutes in, I knew my pain better than ever.

What I still didn't know? How their program actually solved it.

Wanting Money Doesn't Make You a Greedy Coach

Most coaches were taught that wanting money makes them greedy. That if you were truly aligned, truly of service, the money would just show up while you stayed humble and quiet about it.

Frankly, that's the wrong story.