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Everything I know about getting coaching clients, in one place.

Podcast episodes, articles, trainings, and tools. All of it about the same thing: how the right people find you and decide to hire you.

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Now on air

YouTube~~Watch a breakdown~~ Podcast~~Listen on the go~~ Newsletter~~Twice a week~~

Make It Visible

New here?

Two places to begin.

Free guide · 10 min read

The 7 Steps to Build a Coaching Biz That Gets Clients

The whole framework, walked through in order. What to work on first, what to ignore for now, and why most coaches build it backwards.

Get the guide →

Free training · watch anytime

How to Build a Coaching Business That Gets Paying Clients On Repeat

If you'd rather be walked through it than read it. Same material, more detail, and you can watch it in pieces.

Watch the training →

Find what you need

Where are you actually stuck?

Pick the sentence that sounds most like you. Every coaching business gets stuck somewhere between five stages, and most coaches spend a year working on the wrong one.

Stage 01

"Nobody knows I exist."

Find your real coaching niche Why coaches go quiet

Stranger

Stage 02

"People follow me and never reach out."

Why problems alone don't sell your coaching Content breakdowns on YouTube The marketing planner, $27

Follower

Stage 03

"They download the freebie and disappear."

The 7-step guide The free training

Lead

Stage 04

"I get on calls and they don't turn into clients."

Wanting money doesn't make you greedy More on enrollment

Client

Stage 05

"Every month starts back at zero."

A business vs a bonfire Make It Visible podcast

Repeat

Watch and listen

Two places I show up every week.

Make It Visible Michelle Kuei Now playing Make It Visible Short episodes, in your ears while you do something else. SpotifyApple

Make It Visible

Short, practical episodes on niche clarity, message, and building visibility that actually brings clients. Best listened to while you're doing something else.

Spotify → Apple →

Marketing, But Easier

Trainings, tutorials, and coaching-style breakdowns. This is where I open things up on screen and show you exactly what I'd change and why.

Watch on YouTube →

Read

The coaching business blog.

Step by step articles on niche clarity, messaging, offers, and the parts of a coaching business nobody taught you.

How to find your real coaching niche

Most coaches think they have a niche problem. They actually have a naming problem. A ten-minute exercise to find the niche already hiding in your story.

Read it →

Why problems alone don't sell your coaching

I sat through a sales call that spent twenty minutes on my pain and never once explained how the program solved it. Here's what to do instead.

Read it →

Wanting money doesn't make you a greedy coach

Most coaches were taught that if you were truly of service, the money would just show up while you stayed humble and quiet about it. That's the wrong story.

Read it →

What it actually costs to build a coaching business

A bonfire needs you to keep throwing wood on it. A business runs on the days you can't. Most coaches are running a bonfire and calling it a business.

Read it →

Read the whole blog →

Networking and community

A room where coaches actually know each other.

Monthly, live, and full of actual humans. I built this business entirely online, so this one is as much for me as it is for you.

Second Saturday · monthly · 8am PT

The Referral Room

A monthly networking hour for coaches. Not a pitch fest. A room where you meet people well enough to send them a client and have one sent back.

Referrals come from relationships, and relationships take more than one Zoom. That is why this runs every month rather than once.

Save your seat →

If you'd rather just have the thing

Tools that do one job well.

Two of them, and that is the whole shop. Both cheaper than a program, both usable this week, and neither one needs me in the room.

Planner · instant access

The Marketing Planner for Coaches

Plan 30 days of content in 90 minutes. Then let AI write it, in your voice. Built for coaches selling coaching packages, not influencers chasing likes.

A monthly map and weekly layout
The Content Idea Bank and the Invitation Bank
An AI prompt pack built to match every page

$27

print or GoodNotes

Get the planner

AI tool · instant access

The 6-Figure Niche and Avatar Builder

Answer the questions, get a niche you can say out loud and an avatar specific enough that she recognises herself. The thing most coaches spend two years circling.

Works for any coaching niche
An avatar built from her actual language
An I-help statement you can say without flinching

$49

use it in an afternoon

Get the builder

The newsletter

Marketing your coaching biz is about to get a lot less confusing.

Your certification taught you to coach. It didn't teach you to market. So a couple of times a week, I send you one step you can use that day: attract clients, market in minutes, turn your story into booked discovery calls.

When reading isn't the thing anymore

Want me to look at your business and tell you what to do next?

Everything on this page is free and it works. But at some point you stop needing more information and start needing someone to look at your actual business.

What you're doing now to get visible, and what it's producing
What's stopping people from saying yes
The simplest next step, in order

Book a free strategy call See the programs

Forty-five minutes. You'll leave with a plan whether we work together or not.

Quick links

About Elevate Life Coaching

Elevate Life Coaching is a business coaching and seminar company founded by Michelle Kuei, an ICF-accredited coach based in Los Angeles. Michelle helps certified coaches across all niches — life, executive, career, health, wellness, leadership, and more — as well as coaches currently completing ICF-accredited training programs. She teaches coaches how to build a client attraction system using the Client Enrollment Method™, a 7-step framework for going from invisible to consistently booked without cold pitching or paid ads. Her programs include a free 7-step guide, an 8-week group coaching cohort called Coaching Biz Builder™, and private 1:1 coaching. She has been featured in Fox, Parade, Authority Magazine, and Life Coach Magazine, and is recognized as one of the Top 15 Coaches in Los Angeles.

MICHELLE'S ACCREDITATIONS & CERTIFICATIONS

Accreditation