How to find your real coaching niche
Most coaches think they have a niche problem. They actually have a naming problem. A ten-minute exercise to find the niche already hiding in your story.
Read it →Start here
Everything I know about getting coaching clients, in one place.
Podcast episodes, articles, trainings, and tools. All of it about the same thing: how the right people find you and decide to hire you.
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Two places to begin.
Free guide · 10 min read
The 7 Steps to Build a Coaching Biz That Gets Clients
The whole framework, walked through in order. What to work on first, what to ignore for now, and why most coaches build it backwards.
Get the guide →Free training · watch anytime
How to Build a Coaching Business That Gets Paying Clients On Repeat
If you'd rather be walked through it than read it. Same material, more detail, and you can watch it in pieces.
Watch the training →Find what you need
Where are you actually stuck?
Pick the sentence that sounds most like you. Every coaching business gets stuck somewhere between five stages, and most coaches spend a year working on the wrong one.
Stage 02
Follower
"People follow me and never reach out."
Stage 04
Client
"I get on calls and they don't turn into clients."
Watch and listen
Two places I show up every week.
Make It Visible
Michelle Kuei
Now playing
Make It Visible
Short episodes, in your ears while you do something else.
SpotifyApple
Make It Visible
Short, practical episodes on niche clarity, message, and building visibility that actually brings clients. Best listened to while you're doing something else.
Marketing, But Easier
Trainings, tutorials, and coaching-style breakdowns. This is where I open things up on screen and show you exactly what I'd change and why.
Read
The coaching business blog.
Step by step articles on niche clarity, messaging, offers, and the parts of a coaching business nobody taught you.
Why problems alone don't sell your coaching
I sat through a sales call that spent twenty minutes on my pain and never once explained how the program solved it. Here's what to do instead.
Read it →Wanting money doesn't make you a greedy coach
Most coaches were taught that if you were truly of service, the money would just show up while you stayed humble and quiet about it. That's the wrong story.
Read it →What it actually costs to build a coaching business
A bonfire needs you to keep throwing wood on it. A business runs on the days you can't. Most coaches are running a bonfire and calling it a business.
Read it →Networking and community
A room where coaches actually know each other.
Monthly, live, and full of actual humans. I built this business entirely online, so this one is as much for me as it is for you.
Second Saturday · monthly · 8am PT
The Referral Room
A monthly networking hour for coaches. Not a pitch fest. A room where you meet people well enough to send them a client and have one sent back.
Referrals come from relationships, and relationships take more than one Zoom. That is why this runs every month rather than once.
Save your seat →
If you'd rather just have the thing
Tools that do one job well.
Two of them, and that is the whole shop. Both cheaper than a program, both usable this week, and neither one needs me in the room.
Planner · instant download
The Visible 90
Plan 90 days of marketing in 90 minutes a month. Undated, so you use the same file again every quarter.
- 91 daily pages with a habit tracker
- The 90-day scoreboard, sixty seconds a week
- Canned CTAs and the AI Prompt Pack
$47
AI tool · instant access
The 6-Figure Niche and Avatar Builder
Answer the questions, get a niche you can say out loud and an avatar specific enough that she recognises herself. The thing most coaches spend two years circling.
- Works for any coaching niche
- An avatar built from her actual language
- An I-help statement you can say without flinching
$49
The newsletter
Marketing your coaching biz is about to get a lot less confusing.
Your certification taught you to coach. It didn't teach you to market. So a couple of times a week, I send you one step you can use that day: attract clients, market in minutes, turn your story into booked discovery calls.
When reading isn't the thing anymore
Want me to look at your business and tell you what to do next?
Everything on this page is free and it works. But at some point you stop needing more information and start needing someone to look at your actual business.
- What you're doing now to get visible, and what it's producing
- What's stopping people from saying yes
- The simplest next step, in order
Forty-five minutes. You'll leave with a plan whether we work together or not.