5 Reasons Why Content Marketing is Important For Your Coaching Business
“Content marketing gives you the ability to increase the traffic to your website, creating brand awareness and generating quality leads.’
-Michelle Kuei
Maya Angelou once said
“If you don’t know where you’ve come from, you don’t know where you’re going.”
This applies to different aspects of our lives, as well as starting your coaching business.
When you have clarity about the story behind your own coaching business, you will have clarity of how you serve your clients. And the method you communicate your story to your audience is through the messages you send, the email you write, as well as every caption of the social media you create on a weekly, if not daily, basis to your prospective audience.
In other words, for as long as your business exists, you are creating content to communicate with your audience, which leads to “trust,” building “relationships”, providing “values,” and finally generating “profit” in your business.
THE HISTORY OF CONTENT MARKETING
The history of content marketing can be traced back to the 1440s when Johannes Gutenberg, a German Investor, invested in the printing press, which led to the creation of pamphlets and brochures. However, the oldest known printed text most likely originated in China during the first millennium A.D.; The Diamond Sutra was created with a method known as block printing, which utilizes panels of hand-carved wood blocks around 868 A.D.
Later in 1732, Benjamin Franklin published “The Poor Richard’s Almanack,” a book designed to promote his burgeoning printing business, followed by Hartford steam boiler inspection and insurance company in 1867. These became the examples that represent the core idea of content marketing we know exists today.
The beauty of content marketing is that you can build an audience by providing helpful information that will help them realize the need for the service you provide.
I put together a content planner for women coaches to help ground your flying ideas to a concert plan with a proven content framework that works. Need a copy? Download your copy here.
for as long as your business exists, you are creating content to communicate with your audience, which leads to “trust,” building “relationships,” and providing “values”, and finally generating “profit” in your business.
-Michelle Kuei
Why Is Content Marketing Important To Your Coaching Business?
First and foremost, content marketing is important because your prospective clients appreciate it. Content marketing gives you the ability to increase traffic to your website, creating brand awareness and generating quality leads. When content marketing is combined with strategic and proper planning, it provides you and your business a healthier and more sustainable sales growth.
The old way of getting a word out to your prospective clients is running a business under the construct of the “BUY NOW” mindset. Many women coaches I work with found it extremely salsey and pushy. Over the years, consumer values and mindset have changed, and this “Push Marketing” is no longer an approach that is effective (not to mention annoying!). It makes your business seem desperate and will immediately turn off your prospective coaching clients.
Content marketing, when done right, gives you the opportunity to stand out from your competitor so your ideal clients can find you. When you are infused with your personality, subject matter expertise, and consistency in providing helpful information to your audience, you’ve also given them a reason to come to know, like, and trust you.
Content marketing builds your business brand awareness online, and offering values will not only entice your viewers, but you also begin to build brand trust right from the point of contact.
Instead of spending thousands of dollars on sales, and lead generators on the market, this is the most inexpensive, easy, and elegant way of getting your coaching business off the ground.
Here are 5 reasons why you need content marketing in your coaching business:
Building your Brand Awareness
People like to buy from brands they trust. Your audience wants to know they are dealing with experts who know the ins and outs of the industry. Content marketing allows you and your brand to demonstrate your expertise in this coaching industry. Whether it is in the form of a blog, video,or a written caption on your social media platform, you are showing your prospective audience how much you know about the challenges they face.
A cost-effective way of generating leads
Lead generation is important for businesses that rely on consistent traffic to grow their brand and boost their sales. The affordability of content marketing makes this strategy extremely appealing when you are working with a smaller audience size and not enough budget as you plan ahead to launch your coaching business. Instead of spending thousands of dollars working with lead generation agencies and social media advertisements, imagine you can generate traffic to your own platform simply by writing compelling content for the clients you love to work with.
Building relationships with your audience
Ever heard of the term “Super Fan”? It is clear that loyal clients are nothing but an advantage to your business. Content provides value to your audience, but the buyer’s journey doesn’t just stop after they become a client. They become the “Super Fan.” A super fan strategy can transform your business when you strengthen the relationship you have with these loyal clients. By consistently providing helpful resources to your super fan, you help them make smarter purchasing decisions therefore you are building further trust and encouraging repeat sales in the future.
Set you apart from your competitors
Content marketing, when done right, is an effective way to set yourself apart from others in the coaching industry. Do you know your brand personality? Did you know that every business has its own brand voice, values, and mission which are the differentiating factors that your audience will remember you by?
The brand personality will help you connect with your target soulmate clients and show them what makes your coaching business unique and special. One of the best ways to show this personality is through the marketing content you create.
Increase Your Conversion Rates
Alright, ready for the last reason why content marketing is important for your coaching business? According to Content Marketing Institute (a well-known and top expert in the content marketing industry), after reading recommendations on a blog, 61% of online customers in the U.S will decide to make a purchase.
And research from Hubspot showed that Inbound marketers are also able to double the average site conversion rate from 6% to 12% due to content marketing efforts.
In order words, by giving your prospective clients the information they need in making an educated purchasing decision, you will have a much better success rate in website conversion rate. Your “Book With Me” button is more likely to be more effective with content marketing than without content marketing.
“There is no greater agony than bearing an untold story inside you.”
- Maya Angelou
Content Marketing For Coaches
Adding content marketing as part of your marketing strategy will give you more engagement and more VISIBILITY for your brand and your business. This strategy will help you position yourself and reach people who weren’t in your inner circle before.
Content marketing is not just creating random social media posts, promotional copies, and stories that are informative; it is a strategic way of strengthening the stories and messages you are telling by providing meaningful, cohesive, and engaging content that attracts your soulmate clients and retains your super fan clients.
If you made it this far in this blog post, there is a good chance that this has been a roadblock and obstacle in the way you market your coaching business. If that’s the case, consider working with a coach. It may be the missing piece that keeps you from your path of launching a successful coaching business. SCHEDULE A VISIBILITY CALL.
