#54: Why your marketing isn't attracting your ideal coaching clients
"I did everything I can to be visible but I'm still not getting clients. What am I doing wrong?"
YOU BUILT IT, BUT THEY DIDN’T COME
This is one of the most frustrating and disappointing facts for many coaches who are starting out their coaching business. When you are a business owner, it’s understandable that you want to create the PERFECT solution to attract every potential client who might be interested in your service. The more number, the better, right?
We all know why you are on social media. You want to stay in front of your potential clients but when you don’t have a marketing strategy that positions you and your brand to be visible to your audience, you won’t be able to attract your ideal clients at all.
And somewhere through the grapevine, you heard that people are getting clients on social media, so you hop on to more platforms and jump on more wagon, but little did you know that just being on social media isn't good enough.
Oh No No! It's not that you're not good enough! Far from it!
You are more than enough...
By learning a few simple marketing strategies in combination with your messaging that specifically target your ideal clients, you will have a much higher success rate than simply thinking “You Built It, They Will Come.”
Truth be told, my friend, YOU BUILT IT, THEY WON’T COME until you have a few things set in place.
"Marketing is no longer about the stuff that you make, but about the stories you tell."
-Seth Godin
I can’t tell you how many discovery calls I have done at the beginning of my own coaching journey that led me to come to the conclusion that until I have a solid marketing strategy in place and a clear message of who I LOVE to work with, my calendar will continue to be filled with people who aren’t interested in paying, they see the values but unwilling to pay.
When you start out your coaching journey, you are eager to start your business, make an impact, and make some money, but you’ve noticed you keep helping people for FREE. This episode is going to add tide some specific for you on what you can do as part of your marketing strategy to attract clients you love to work with!
I GET IT! You Built it and spend all the after-work hours putting things together. Let’s get you visible and get your business going, shall we?
In this episode, you will learn:
How to use the 3C’s method to entice your traffic and convert them into clients
How to find your clients and stay visible to them
The surprising thing you should know about joining social media pods
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Every once in a while we all need an extra dose of inspiration from someone else who had been on this journey to remind us that we can do this! “I’ve done it, and so can you!”
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Links Mentioned in This Episode:
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