How to write a blog when you don't have topic to blog about?
In 2003, I jumped on the blogger train and followed what was popular and trending at the time. I started my own blog - “Ink Wall” on blogspot.
The idea behind “Ink Wall” was that I wanted to have a place where I can dump all my depressing ideas to a place where I don’t need to worry about anyone close to me seeing them. It was my sanctuary, a quiet place where I can be vulnerable and I’ve written all my blogposts in Chinese so that no one else I know at work could read and understand.
I did not want people to know about me.
I find this very ironic at one point in my coaching business because I am now doing everything possible to get in front of the audience, to get seen, get heard, and get hired. And I am doing this because I am passionate about it!
Over the course of fifteen years from 2003 to 2018, prior to my coaching business, I have blogged over 2250 articles each of more than 1000 Chinese characters and averages over 200 views per article each day. If you were to do the math, that’s 150 articles per year, 30,000 views on each blog post I share.
It’s a massive amount of traffic coming to the website.
The question, then, come down to what do you write about? What if you run out of topic to blog about? What if you don’t have any topic to speak on?
While these concerns and hesitation on running a blog are legit, but the belief that one may not have a topic to blog about is not true. There are in fact unlimited topics and ideas that you can share, discuss, and views that you can expand on every second of the day.
One big strategy that I have learned as someone who has had 15 years of blogger experience is that when you think about blogging
Don’t think about it as “work” or “task".
Think of it as a place where you can have fun, free write your ideas, write your life, your work, your pet, and everything that you believe is important for people to know about. You can never go wrong by sharing your personal story, a memory about someone you loved, and how they changed your view on perspectives and taught you values.
Don’t get caught up in the formality
What do you believe a blog should look like if it was part of your coaching business? This is your blog, you decide how it should be. What you want to share with your audience. Bring your own personality to everything you write about. Your audience wants to see you and not some word vomit of an expert guru. Authenticity is a big selling point.
Honestly, as I sit here seeing my own fingers flying off the keyboard in front of me, It brought back a lot of fond memories of the blogger year I had. I remember staying up late at night, typing away, and journaling every bit of me that felt difficult to bear at times. I also remember dedicating hours to be part of a blogger community where we take up a challenge to hold each other accountable in blogging for the next 30 days.
Those are the good days.
If you like to write, or perhaps you have a memory about what it was like being a blogger, drop them in the comment below, let’s have a dialogue going.
