#56: What is a buyer's journey?
Everyone has a journey!
You, me, and all the billions of people around the world are constantly looking and searching for answers to our own problems. The simplest and easiest way to understand a buyer’s journey is to think of the way you buy products and services in your life.
The moment you watched a commercial during a halftime show on Super Bowl Sunday and you become fascinated with a product that attracts your attention through the way messages have been conveyed. Suddenly, your vision is clear and you are on a mission to investigate further with a search on the internet to find out if the product or service is indeed something that would help you answer an old age question - Will This Help Me? Can This Be Done? Finally, you come to a realization that you’ll HAVE TO GET THIS because you know this product is going to solve all the mysteries you have.
All this took was one split second through a commercial that captured and won your attention.
YOU BOUGHT IT!
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A Buyer’s journey describes the process where individuals, aka your Soulmate Clients, become aware of a problem they have, the consideration and evaluation of their options before they make the purchasing decision. Think of it as the active process of what you do when you buy new things.
Understanding the buyer’s journey in content marketing will help you streamline your marketing efforts by narrowing down the path of what your prospect is going through and allow you to create specific contents that would focus on the prospects’ overall experiences in helping them make that final book a call button with you.
What you’ll learn from this episode:
How to take your prospective clients on a journey with you through the content you put out in the world
The three stages of Buyer’s Journey
Types of content to create for each stage of the buyer’s journey
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Every once in a while we all need an extra dose of inspiration from someone else who had been on this journey to remind us that we can do this! “I’ve done it, and so can you!”
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