How storytelling marketing help your coaching business to get more coaching clients?
Marketing for many women coaches is a very complicated concept that often overwhelms and paralyzes them early in their coaching journey.
Marketing is often understood as a set of activities that involves selling, distribution, retailing, advertising, promotion, etc. No matter how great your coaching skills are, if you can’t get your message out to the people who are waiting to hear from you, you won’t have a business.
There are a lot of different ways to approach marketing, and it can be tough to know where to start. The most important thing is to just get started and experiment until you find what works for you and your business.
One way to think about marketing is as a conversation you’re having with your ideal client.
What are you trying to say to them?
What do you want them to know about you and your business?
You can also think of marketing as a way to build relationships with your ideal clients.
How can you reach out and connect with them?
What kind of content will they find valuable?
How can you serve them better?
Storytelling marketing is a strategy of content marketing. From the earliest prehistoric era, humanity has used stories to communicate, educate, share, and connect.
-Michelle Kuei
What is storytelling telling marketing?
Storytelling marketing is a form of content marketing. From the earliest prehistoric era, humanity has used stories to communicate, educate, share, and connect.
Cave paintings, history books, recipes, tutorials—these are all just different forms of stories that tell how things were done in the past and then passed down.
But why are they so effective, and why do they translate so well into successful content strategy?
Telling stories in content marketing is so effective because it doesn’t come off as a sales pitch. A great story captures your audience’s attention with the promise of entertainment and keeps them engaged by establishing human connection and empathy. This also helps build trust with your audience by showing you aren’t just a cold, transactional corporation.
Trust is ultimately what is needed to close your sales conversations in your coaching business.
Why do you need storytelling?
Many coaches have negative associations with the words “selling” and “sales“. All you want to do is help your clients and not “trick” them into your coaching programs. What you want is to make a massive impact, generate income and time freedom, and change the world your children and your clients live in while having a fulfilling lifestyle.
In order to build a successful coaching business, you need to have client acquisition skills, and one of the easiest ways for women coaches to make this happen is through content creation.
Strategic content can build your brand reputation, create a community around your values, and promote your services. But one thing most coaches forget is that content is a conversion tool, not just a series of knowledge-based paragraphs. When done exceptionally well, this can convert cold prospects who are actively looking for solutions to problems they're experiencing into premium clients.
However, it isn't enough to tell stories about how great your service is—you need stories that adapt to your audiences' ever-changing needs. Tell stories about how you're evolving as a person and an entrepreneur, too. Not only do people get to see the face behind the brand, they feel a sense of camaraderie because you show that you understand their current reality.
Create content that walks your potential dream clients through your methodology or transformation process.
Don't hold anything back, and teach like you've been paid to deliver a once-in-a-lifetime seminar. The idea here is to plant the seeds that you have the keys to helping your prospects get the desired solution faster than anyone else.
Why storytelling marketing works exceptionally well for introverted women coaches?
Marketing and sales require you to put yourself and your business out there, find people who may be interested in it, and then go deep to find out what they like, want, and need and how it benefits them. Marketing also requires a lot of public visibility, and all of that attention can feel draining to an introvert.
You need to interact and engage with other people to do that; you can’t market a business in a bubble. However, when it comes to marketing for introverts, that can all feel threatening. Being an introvert doesn’t mean you won’t be able to market effectively. Instead, it means that you’ll find a way of attracting and connecting with clients that’s different from how an extrovert approaches those tasks.
Storytelling marketing is a no-brainer for coaches who identify themselves as introverts. From the comfort of your own home you can blog, create videos, take photographs, research topics of interest, and publish to your website and social media. Focusing on your strengths as an introvert can help you make your way in the marketing world.
Brand storytelling is how a brand or a business expresses the narratives (or stories) to establish their values, personality, and humanity to share with their clients and prospects.
-Michelle Kuei
Here are three ideas of how you can spend less time on social media while having more time to enjoy things you love just by creating one piece of content in your coaching business.
Creating Quote Cards For Social Media Posts from a long-form blog article
Take one of your recent blogs or emails, and I want you to go back to that article and take out three quotes from yourself that you would like to share with the world. Next, open your Canva (or graphic app) and make THREE quote cards with your name and your business name.
Creating a Reel or Video
With the same blog or email, you picked yesterday, create a one-minute reel. Look under reel video templates in Canva and pick one of your favorite quotes and add this to the video. Save it to your phone and post it on your Instagram, Facebook or TikTok!
Create free offers from your long-form content
Look at all the social media posts you have created for your business. Collect them and summarize them in the form of bullets, steps, processes, or even an ebook. Use Canva to put them in workbook format.
Quality storytelling marketing can significantly help you improve your website conversion rates. It helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encouraging conversions. To optimize your content for conversions, be sure to include a clear call-to-action. Your call-to-action tells the reader what they need to do next, guiding them to the next step in the conversion process.
Ready to start a new way of marketing your coaching business?
Grab a copy of my content planner for women coaches to set your marketing goals, brainstorm content ideas, and have a content framework that helps you create your next piece of quality content that converts the cold traffic on your website into paying clients. CLICK HERE TO DOWNLOAD
Why is it important to create content that drives traffic to your website?
Many women coaches don’t have a clear strategy for the purpose of building an online presence. By implementing a successful social media marketing strategy, coaches are able to drive traffic back to their website, generate more leads, and build a community of relationships. Your website is a piece of online real estate that you own. It can stand the test of time versus a social media profile that can get shut down because you failed to follow a rule you didn’t even know about. Now, all your effort and leads are gone!
The more traffic to your website, the more opportunities you have to generate qualified leads, nurture and help solve their problems, and ultimately sell your product or service, gain a client, and continue to grow your business.
After all, a coach needs to do what she does best: be a coach.
Being an influencer on social media versus being a coach who leverages social media by sharing quality content that drives the traffic back to your website is crucial in creating a long, sustainable coaching business that continuously attracts coaching clients.
