#60: How to do more with your email marketing?
Building an audience on social media is not the only way to get your word out to be seen, heard, and hired.
The latest data in 2021 shows that there are over 4 billion emails users worldwide. The highest email usage by age group is within the range of 25-44. Email marketing is a viable and powerful way to connect with your audience and not to mention, it is probably the most personal way of reaching your target soulmate clients.
Messages from your friends and family are sitting next to the email updates from your company. In a world where many people are exhausted from the negativity that social media had brought, Email Marketing is an extremely important component in any business marketing strategy. Email can be customized and tailored to your clients to ensure that every communication they received is relevant to their interests.
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Liz Wilcox is the Fresh Princess of Email Marketing, Liz Wilcox is on a freakin' mission to help more businesses package up their magic and sell through email. She's also a walking 90s pop culture encyclopedia.
Email marketing is truly the MOST RELIABLE and EFFECTIVE way of reaching your potential soulmate clients. There is no algorithm that is constantly changing, and you’ll never have to worry about hackers who steal all your captions and images. When you build an email list, you can communicate directly with each and every subscriber, straight into their inbox.
In this episode you will learn:
How to infuse your email with personality?
Using email as a way to share the vision and values you have with your potential buyers
Building the trust you need with direct communication with your audience
Resources to set up your welcome email sequence
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