Marketing and client attraction for coaches.

Most coaches don't have a marketing plan. They have a reminder to post. Here's how I plan my month, starting with my offer instead of my content calendar.

I sat through a sales call last week knowing exactly what was coming.

I'm a marketer. I know the playbook. I took the call anyway, because I actually wanted the program.

They asked about my pain points. Good start.

Then they circled them. And circled them. "Tell me more about how frustrating that is." "What's that costing you?"

Twenty minutes in, I knew my pain better than ever.

What I still didn't know? How their program actually solved it.