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Latest Articles
Why Problems Alone Don't Sell Your Coaching (And What Actually Does)
I sat through a sales call last week knowing exactly what was coming.
I'm a marketer. I know the playbook. I took the call anyway, because I actually wanted the program.
They asked about my pain points. Good start.
Then they circled them. And circled them. "Tell me more about how frustrating that is." "What's that costing you?"
Twenty minutes in, I knew my pain better than ever.
What I still didn't know? How their program actually solved it.
How to Find Your Real Coaching Niche (When You Already Think You Have One)
Most coaches think they have a niche problem. They actually have a naming problem. This 10-minute exercise helps you find the real coaching niche hiding in your story. For women coaches, business coaches, life coaches, and anyone tired of an elevator pitch that doesn't land. From the Make It Visible blog.