Life happens when you are willing to let go of the need to control. You and I, both, do this all the time trying to control things and people, so they turn out to be the way we want them to be. We do everything in our power to stop things from happening unexpectedly, but later learn that no matter how careful you were, you will always find surprises.

Over the course of fifteen years from 2003 to 2018, prior to my coaching business, I have blogged over 2250 articles each of more than 1000 Chinese characters and averages over 200 views per article each day. If you were to do the math, that’s 150 articles per year, 30,000 views on each blog post I share.

A massive source of the traffic to your website

As I began my journey and declaring my expertise as “Negative Self-Talker”, I began to realize that having a defined niche is absolutely essential in building your brand in this world that is saturated by coaches. I realized that every other person I run into, whether it is in-person or online, are coaches of some sort - health coach, wellness coach, relationship coach, career coach, business coach, coach for coaches, etc. The list just goes on and on and the possibility for me to establish my presence in a world that is saturated by coaches was impossible to reach.

Following this realization about my life, I found myself on a new path of self-discovery -learning to navigate in starting my own business in Life Coaching. I believe being inspirational is important, but inspiration can be very short-lived. Inspiration needs to end with the strategy for taking action. Without action, inspiration is just empty air that we inhale in, it blends with us and exhales on the next cycle of breath. Inspiration does not lead to reality, strategic actions lead to results.

Feeling overwhelmed by the million little things that we as entrepreneurs have to do has been brought to my attention multiple times as my community had been asking me "Michelle, how do you do all these things?"

As coaches, we forget when we are working on our client’s limiting beliefs, and helping them uncover what’s been stopping them from showing up, the very same limiting beliefs had been placed upon us as they set us out into the world and start our own practice. There is no right or wrong way of branding yourself as long as it is through your authentic voice that you can connect yourself to and that others can hear and see you.

As a published author, I know that the best time to publish a self-help book is right around this time of the year between February through April. Which is no surprise that you might be seeing a bloom on the Personal Growth and Personal Development books that’s been released within the last 2 months and into spring 2021.