3 Lies About Social Media Visibility

Over the last 3 years of my business, there are a number of ups and downs I observed in the coaching industry - including my own.

I have a personality that is commonly known as “The Type A” Personality. This is the type of personality where individuals are known to be the goal-getter in this world and they are very much about getting things done and can often be perceived as someone who tends to be more aggressive when it comes to getting what they want.

As I began my journey and declaring my expertise as “Negative Self-Talker”, I began to realize that having a defined niche is absolutely essential in building your brand in this world that is saturated by coaches. I realized that every other person I run into, whether it is in-person or online, are coaches of some sort - health coach, wellness coach, relationship coach, career coach, business coach, coach for coaches, etc. The list just goes on and on and the possibility for me to establish my presence in a world that is saturated by coaches was impossible to reach.

The more that I began to explore and establish my own visible brand, I’ve come to a conclusion that there are 3 lies that you should know about when it comes to building a visible brand:

You don’t need to have a niche to serve your clients

While this may be true back in the days where the word ‘coaching’ is a new concept where most people are fascinated with the fact how effective coaches can help individuals to set up goals and create action plans. This is just the same as a Medical Doctor can prescribe Tylenol or Ibuprofen to address the body aches and pain without taking extensive diagnostic measures.

As the world becomes more advanced and informercials become more readily available to everyone, more and more clients are looking for specific ways to address the underlying problems and figuring out the root cause of why things are the way they are.

Let’s just say the world's overall consciousness had reached a point it is ready to mature and thrive. And therefore, not having a niche and giving your clients the exact understanding of what’s in this for me, you might feel at a much more disadvantage compared to your competitors in the market.

Facebook Go-Live is Useless. No one ever watches it!

This is True and Not True. It is true that when you first go live on your Facebook, you may not have a huge audience to watch and join you if you have a small audience to start with. However, Facebook tends to prefer user who brings people to use Facebook.

This makes sense, right? If you are Mark Zuckerberg, would you rather have someone use Facebook sparingly or would you encourage user who encourages other users to join them? The answer is clear.

So the longer you stay on Facebook, and the more engaging posts you share on Facebook, whether it goes live, posts, questions, likes, or comments, the more that you do, the happier Facebook is in favor of you. It’s not complicated to understand the psychology behind why people do what people do.

The key is to do it consistently and regularly.

I can have a broad reach if I keep my Niche broader.

Wrong. When it comes to social media visibility, this is definitely not true at all.

Again, if you aren’t clear about your niche market and understanding the types of clients you want to attract, you are probably speaking to the air when it comes to your content strategy. They are likely to be vague and ambiguous and the intention behind these is to not single out any particular gender, groups, ethnicities, beliefs, or struggles. (I know I’ve tried. I kept it bord so I can serve EVERYONE.)

Perhaps it is true that you CAN serve EVERYONE, every product and service was designed to focus on specific groups.

Even though EVERYONE drives a car nowadays, an automobile company doesn’t market it to EVERYONE, they focus on a specific audience and tailor all their marketing strategies to focus on serving ONE type of audience they want to attract. After all, our attention spans had dramatically decreased over the last decades that in order to capture your audience, you have to be specific on what is it that you do for them.

Visibility is a Self-Exploration Journey

I believe building a visibility brand is really a self-explorational journey. There had been times where I felt frustrated for not having a large audience when I first started out on this journey. During the first year of my coaching practice, I have already exhausted all the resources that I could go to within my family and friends circle. Many of them are supportive in sharing, liking, and commenting on my post, and they continue to be my loyal and raving fans when it comes to social media visibility.

However, I have a business to run, and without the help of social media marketing, establishing my social proof by declaring as the negative self-talk experts, and building a visible brand, I couldn’t have made it through the pandemic and thriving.

And when it comes to Social Media visibility, let’s just say that I know a few things when it comes to the truth and the lies behind social media marketing.

Hi, I’m Michelle.

I'M MICHELLE, AND I KNOW A FEW THINGS ABOUT OVERCOMING SEEMINGLY IMPOSSIBLE OBSTACLES.

When I came home from the Inca Trail to Machu Picchu, Peru, I was changed forever.

The voices of shame and doubt about my body were gone. I was free to live my life fearlessly.

I knew my mission was to help others liberate themselves from the mean voice in their heads, so they can go forward and design their work, relationships, health, finances, and pleasure in a joyful way.

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