#64: How to utilize your visuals for media visibility with Amanda Goff
As a solopreneur, you are wearing many different hats in your coaching business. You are the CEO, the marketing director, the sales team, and more. It can be challenging to find time to create visuals that attract your ideal clients and get noticed when you have so many other things to do.
Adding visuals to your content creation process is that it stands out at first sight, but they are also easier to remember. Adding visuals to well-thought-out and helpful content will likely resonate with your audience and become part of your evergreen content that will stand the test over time.
Visual content catches your soulmate client’s attention and makes it more likely to get them to stop the scroll and consume the information within a post, blog, or podcast.
A PICTURE SAYS A THOUSAND WORDS
Your coaching website needs photos of you in addition to just stock photos. People want to see you, and they want to know who I am going to be working with. The images and videos you share on your social media website tell the story of you, your coaching business, and whether or not you are someone your soulmate client can trust.
Amanda Goff is the owner and head visual ninja with Silver Keys Media.
She specializes in helping business owners unlock their brand's story and tell that story visually through images and video. Amanda brings to the table her experience as an actor, director, filmmaker, designer and 13+ years in marketing. Amanda strongly believes in the power of collaboration to make things happen and brings to the table her experience as an actor, director, filmmaker, photographer, and 15+ years in marketing.
Some of her "street creds" include A Bachelor of Arts in Broadcast Communication and Theater; she co-directed and produced the local indie films “Unmarked” and “Legend of the Forest” She is a nationally published photographer.
In this episode, you will learn:
Amanda’s tips on overcoming and addressing the “Camera Shy” syndrome.
How to work in favor of the algorithm by doing live on the social media platform.
Overcoming the mindset of “I will make mistakes” when you create video content.
How Amanda helps her clients create a visual brand foundation and strategy.
SUMMARY KEYWORDS
visibility, video, people, visual storytelling, Amanda, visual, absolutely, clients, watching, capture, consistently, platform, leverage, social media, visible, business, relaunching, authentic, industry, marketing
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