Social Media Strategy For Women Life Coaches: 3 Proven Content Pillars

Marketing Strategy
Written By Michelle Kuei

Organize Your Content and Streamline Your Social Media Strategy: A Comprehensive Guide for Women Life Coaches

As a coach, creating compelling content for social media can be overwhelming. While you have a wealth of knowledge to share, it can be difficult to turn it into a cohesive and effective social media strategy.

However, by breaking down your knowledge into smaller, more specific topics, you can create a more targeted and engaging approach to your social media content.

Another effective approach is to incorporate different types of media into your social media strategy. Videos, infographics, and podcasts can all help to convey your knowledge in a more dynamic and engaging way.

No matter which approaches, many women coaches struggle with an abundance of ideas that lack a tangible system with measurable returns. Without a clear strategy, it can be challenging to attract new clients despite creating a large number of free resources.

In this blog post, we will explore how to create, message, and schedule your social media posts without becoming overwhelmed. By following these steps, you can achieve the desired results and measure your success.

What are Content Pillars?

Content pillars are the three main types of content that you'll create for your social media presence: educational, inspirational, and promotional.

  • Educational content teaches your audience specific skills

  • inspirational content shares stories that motivate or uplift

  • promotional content promotes your programs, coaching, or courses

Under each content pillar, there are subcategories to explore, such as personal stories, teaching tips, and myth-busting.

By creating content pillars and subcategories, you can ensure that your content is balanced, relevant, and engaging.

The Benefits of Content Pillars

One of the biggest benefits of content pillars is that they help you stay focused and organized.

When you have a clear plan for your content, you'll be able to create more efficiently and effectively. You'll also be able to ensure that you're hitting all the important topics and themes that are relevant to your audience.

This can help you build trust and credibility with your audience, as they'll see you as a reliable source of information and guidance in your field.

Another benefit of content pillars is that they help you establish your brand voice and messaging.

By focusing on specific topics and themes, you'll be able to develop a consistent voice and message for your brand.

This will help you build trust and credibility with your audience, as they'll come to recognize your brand and associate it with the values and benefits that you offer.

How to Implement Content Pillars

To implement content pillars, start by brainstorming the main topics and themes that are relevant to your coaching business. These could be things like mindset, productivity, leadership, communication, or any other area that you specialize in. T

think about what your ideal client needs and wants to know, and how you can provide value and insight in these areas.

From there, you can break down each topic into subcategories that align with the three content pillars. For example, if your main topic is productivity, you might create subcategories for time management, goal setting, prioritization, and even work-life balance.

Under the educational content pillar, you could create posts that teach your audience specific productivity skills, such as how to use time blocking, how to prioritize tasks, or how to delegate effectively. You could also share research and statistics on the benefits of productivity and provide tips and tricks for staying motivated and focused.

Under the inspirational content pillar, you could share stories of your own productivity journey or share quotes and stories from other successful people. You could also share personal anecdotes and lessons learned from your coaching clients, or highlight success stories from people who have transformed their lives through productivity.

And under the promotional content pillar, you could promote your productivity coaching program or share testimonials from clients who have seen success in this area. You could also provide sneak peeks into upcoming offerings and events, or share behind-the-scenes glimpses of your coaching process.

Planning and Scheduling your social media

Planning and scheduling may set the stage, but it's the art of creating content that is both engaging and relevant that steals the show.

- Michelle Kuei, Storytelling Master

Planning and Scheduling your social media

Once you have your content pillars and subcategories established, it's time to plan and schedule your social media content.

The goal of planning and scheduling is to ensure that you're hitting all the important topics and themes, staying organized and focused, and creating content that is balanced, relevant, and engaging.

One of the key benefits of planning and scheduling your social media content is that it allows you to be proactive rather than reactive.

When you plan ahead, you can ensure that you have a steady stream of content that aligns with your goals and resonates with your audience. This can help you build trust and credibility with your audience, as they'll see you as a reliable source of information and guidance in your field.

To plan your social media content, start by using a content calendar.

A content calendar is a tool that allows you to plan out your social media posts in advance, so you know exactly what you'll be posting and when. You can use a spreadsheet or a dedicated tool like Hootsuite, Later, or Buffer to create your content calendar. 

Need a copy of a content planner with a simple framework for women coaches to create content that attracts and sells? Get it here. 

When planning your content, don't be afraid to mix it up and try new things. For example, you could experiment with different types of content like videos, infographics, or quizzes. You could also vary the length and format of your posts to keep your audience engaged and interested.

Marketing without storytelling is like a ship without a sail. It may have direction, but it lacks the power to navigate the vast sea of consumer emotions and motivations.

-Michelle Kuei

To ensure that your content is balanced, use your content pillars as a guide. Make sure that you're creating a mix of educational, inspirational, and promotional content, and that each post aligns with one of your subcategories.

Another important aspect of planning and scheduling your social media content is to track your progress and adjust your strategy as needed. Use analytics tools to monitor the performance of your posts and see which types of content are resonating most with your audience. This can help you refine and improve your strategy over time and ensure that your content continues to meet the needs and interests of your audience.

By using a content calendar, experimenting with different types of content, and tracking your progress, you can ensure that you're creating content that is balanced, relevant, and engaging.

Build Trust and Credibility with Strategies

Establishing content pillars in your coaching business is only one of many marketing strategies for coaches who want to streamline their social media online presence and create more effective content to drive traffic into their coaching business and get more clients.

By focusing on specific topics and themes, you'll be able to develop a consistent voice and message for your brand, build trust and credibility with your audience, and ensure that your content is balanced, relevant, and engaging.

Tailoring your marketing messages and content to specific segments of your audience can help build trust by demonstrating that you understand their needs and interests. Remember, it's important to continuously evaluate and adjust your content pillars as you go.

As your business evolves and as you learn more about your audience, you may find that you need to adjust your topics and subcategories to better align with your goals and your audience's needs.

So, don't be afraid to experiment and try new things - the more you refine your content strategy, the more effective your social media presence will be.

Tire of DIY marketing strategies that just don’t work? Grab your seat at the next 3-Day Live Masterclass to learn a proven 3-step to get seen, get heard, and get clients! 

 
Michelle Kuei
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