How to conquer Writer’s Block and Write Captivating Content: Advice From A Writing Coach Jacqueline Fisch
If you've ever struggled with writing—or, let's be honest, even knowing what to say to make your business pop.
I've been telling my tribe for years that writing is the number one skill that every coach needs to have.
But guess what?
Today, we're talking to the amazing Jacqueline Fisch, a copywriter and author who's gonna shed some light on how to break free from your writer's block and get those words flowing.
Why Coaches Need to Be Writers
Writing plays a crucial role for coaches.
While you may have skilled copywriters or social media managers handling your public messaging, it is ultimately you who represent your brand.
It is imperative for your clients to connect with the authentic you, rather than just encountering well-crafted words on a screen.
Imagine a situation where a client enters your coaching session and senses a disconnect between the persona they encountered online and the real you.
This is precisely why it is imperative that you take the time to pen your own copies. Yes, you heard it right - this is an essential aspect of your coaching business.
Meet Jacqueline Fisch, Your Writing Guru
Jacqueline Fisch, who I had the pleasure to meet and chat with in this episode, is not just a copywriter; she's an author, a writing coach, and the founder of the Intuitive Writing School.
She supports business owners in finding their authentic voice to make a global impact. Her journey into the writing world is fascinating, and she's shared some golden nuggets of wisdom with us.
Common Writing Challenges for Coaches
One thing I've heard from so many coaches, tbh, is that writing feels like a monumental task. There's this constant battle between finding the right words and the fear of sounding "unprofessional" or "not expert enough."
Some common challenges are:
Time Management: Between coaching sessions, admin tasks, and perhaps even a side gig, finding time to write can feel like searching for a needle in a haystack. Feeling a bit overwhelmed in your content creation? I've got a fabulous free resource to help you out. Grab my Content Planner to streamline your writing process and plan ahead. It's designed to minimize overwhelm and make your content creation a breeze.
Impostor Syndrome: Ever feel like you're not good enough to be writing about coaching? Yup, that's impostor syndrome talking, and it's a creativity killer.
Lack of Confidence: If you're not confident about your writing skills, it's easy to procrastinate or even give up before you start.
Finding Your Authentic Voice
According to Jacqueline, it's not about trying to be a writer; it's about being yourself and allowing that inner voice to come out.
She emphasizes that overthinking or trying to mimic what others are doing is a big no-no.
Trust your gut, be yourself, and the words will flow. And often, these are the pieces of content that get the most engagement.
Sounds pretty straightforward, right?
Do Coaches Overthink Writing?
Do we overthink what to write?
The short answer is a resounding yes.
If you've ever spent more time fretting over what to write than actually writing, then Jacqueline's advice is for you.
She encourages coaches and course creators to lean into their intuition to write from a place that's genuine and free from all the mental clutter.
Practical Tips for Overcoming Writer’s Block
Okay, so you've got writer's block.
It happens to the best of us! But don't let it become this massive roadblock in your journey.
Here are some tried-and-true tips to get the words flowing:
Freewriting: Set a timer for 10 minutes and write. No editing. No overthinking. Just let it all out.
Prompt-based Writing: Use writing prompts to spark ideas. A simple question like, "What was the most transformative moment in my coaching career?" can get your creative juices flowing.
Talk It Out: Sometimes, your spoken words can break the ice for your written ones. Record yourself talking about a topic and then transcribe it. Boom, you've got a draft to work with!
Need more idea on how to Amplify your authority, Ace your message, and Accelerate your impact? Get a copy of my Triple-A formula to get started here.
Your Writing Journey Starts Now
Alright, friends, we've covered a lot today, right? From understanding why writing is a must-have skill for coaches, to meeting the incredible Jacqueline Fish, who shared her wisdom, to tackling common challenges and giving you the tools to overcome them. Whew!
If you're reading this, you're likely committed to leveling up in your coaching business. And trust me, being able to communicate authentically and effectively is a game-changer.
So don't let writing become this scary, looming cloud over your head. Embrace it, enjoy it, and let your true self shine through those words. Forget about complicated jargon or trying to sound like someone you're not.
Get real, get writing, and watch your business shine.
Remember, the journey of a thousand miles begins with a single step. And today, that step could be as simple as writing a short post or journaling your thoughts.
Till next time!
Ways to Connect With Jaqueline Fisch
The Intuitive Writing School
Jacqueline Fisch
LinkedIn
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