How Mompreneurs Can Get Seen And Grow Their Businesses
Being a mompreneur is no small feat. You're juggling diapers and deadlines, playdates, and client calls, all while trying to maintain some semblance of personal well-being. The challenges are manifold, especially when you're aiming to build a full-time coaching business.
One of the most pressing challenges mompreneurs face is time management.
Between school runs, household chores, and business meetings, finding uninterrupted time to focus on your business often feels like a luxury you can't afford. The constant tug-of-war between personal and professional responsibilities makes it difficult to dedicate quality time to business growth.
Adding to this is the challenge of emotional wellness. Parenting itself is an emotionally intensive job that requires a lot of mental and emotional bandwidth. This often leaves little room for the emotional investment required in coaching others.
The emotional labor of understanding and guiding clients can be draining, especially when you're already stretched thin on the home front.
With ongoing household expenses and the unpredictability of a startup business, investing in your coaching venture becomes a calculated risk.
Lastly, but certainly not least, is the challenge of visibility.
In a saturated market with a plethora of coaches offering similar services, standing out becomes a monumental task.
The issue isn't just about being seen; it's about being seen by the right people, those who resonate with your message and need your specific expertise. This lack of visibility can be a significant roadblock in attracting clients and scaling your coaching business.
Stefanie, a certified parent coach, has navigated these challenges with grace and authenticity.
She left her corporate job to focus on what truly mattered to her: empowering moms for healthier well-being and deeper connections with their children. Stefanie emphasizes the importance of an authentic social media presence that aligns with your values. She believes in embracing your current life circumstances and showing up authentically, rather than chasing an unattainable ideal.
In this episode, Stefanie shared how she has successfully built a full-time coaching business while managing her responsibilities as a mom.
She has done this by focusing on emotional wellness, both for herself and her clients and by maintaining an authentic social media presence that resonates with her target audience.
Stefanie Fernandes' journey serves as an inspiring testament to the possibilities that await mompreneurs in the coaching industry. Her story underscores the importance of authenticity as a unique selling point.
In a world saturated with facades, being true to yourself not only sets you apart but also attracts clients who resonate with your genuine self. Stefanie also emphasizes the need for emotional wellness.
As a mompreneur, taking care of yourself isn't a luxury; it's a necessity for being effective both in your business and your home life.
Investing in visibility is another crucial aspect Stefanie highlights.
In today's digital age, using social media wisely can be a game-changer in showcasing your expertise and connecting with potential clients. But it's not about overnight success; Stefanie's approach advocates for starting small. Whether it's one client, one social media post, or one coaching session, the key is to start somewhere and build from that foundation.
Consistency, she stresses, is what eventually pays off.
Your consistent efforts in maintaining your message and increasing your visibility will compound over time, leading to a profitable business.
So, for all the mompreneurs out there with a passion for coaching, Stefanie's experiences offer valuable insights. Your unique challenges don't just qualify you to offer coaching services; they make you exceptionally equipped to help others in a meaningful way.
Remember, visibility isn't just a business strategy; it's a means to make a significant impact on the lives of others.
Key Takeaways
Authenticity is crucial: Being true to yourself sets you apart and attracts clients who resonate with your genuine self.
Emotional Wellness Matters: Taking care of yourself is essential for being effective in both your business and personal life.
Invest in Visibility: Utilizing social media wisely can significantly boost your reach and connect you with potential clients.
Start Small and Build: Whether it's one client or one post, starting small and building from there is key to long-term success.
Consistency is Key: Maintaining a consistent message and effort in increasing your visibility will compound over time, leading to a profitable business.
Connect With Nanci Reed:
If you found value in this episode and blog post, please share it with someone who could benefit from it. And don't forget to subscribe to our podcast for more inspiring conversations.
Rate, Review, & Follow on Apple Podcasts
Every once in a while, we all need an extra dose of inspiration from someone else who has been on this journey to remind us that we can do this! “I’ve done it, and so can you!”
Please consider the rating and review my podcast if this sounds like you. Your support is valuable to many of my listeners because it encourages me to work hard and invite more inspiring guests on future episodes so we can learn & grow with each other.
And…if you haven’t already done so, subscribe to my podcast. I’m constantly creating more content to brighten your day and helpful tools and ideas so you can shine on your coaching journey! So…Subscribe NOW!
Attention Female Life Coaches!
Boost Your Income, Authority, and Influence As A Coach - With Ease
Tired of the hustle and still not getting enough clients? Feel like your message just isn't reaching the right people?
Related Episode You might enjoy:
5 Mistakes that coaches are making in marketing (and How to Avoid Them) - This episode discusses common marketing mistakes that coaches make and how to avoid them.
How to build results-driven digital marketing strategies for scaling brands with Emma Tessler - Emma Tessler shares her expertise on creating content that converts and generating consistent cash flow.
15 platforms aspiring female coaches can boost authority and visibility - This blog post explores 15 platforms that can help aspiring female coaches elevate their coaching business. It offers insights into aligning your strengths and message to effectively reach your ideal clients.
3 ways to find paying clients on social media - This post delves into why social media platforms like Facebook and Meetup are goldmines for finding your ideal clients. It emphasizes the importance of authenticity and value in engagement.
