Score A Client in 30 Days: Mid-Year Magic For Your Coaching Business
Are you finding it challenging to attract clients? Are you in need of a quick strategy to generate revenue? If so, you're in the right place. Today, I'm going to share a three-step strategy that can help you attract clients in just 30 days.
Yes, you read that right, 30 days! Ready to dive in? Let's get started!
The Challenge of Attracting Clients
When you're new to the coaching industry, attracting clients can feel like an uphill battle.
The market is saturated with experienced coaches, and it can be hard to make your voice heard. Plus, potential clients may be hesitant to invest in a long-term coaching package with someone they're not familiar with.
They want to know that they're investing their time and money wisely and that they'll see results from your coaching.
Content creation and Storytelling play a crucial role in building the foundation of trust with potential clients. By consistently sharing valuable content, you're demonstrating your expertise and giving potential clients a taste of what you can offer, and connecting with them by articulating the message that focuses on the transformational experiences of what coaching can do for them.
This helps to build the 'know, like, and trust factor that is so important in the coaching industry.
However, content creation is a long-term strategy.
It takes time to build an audience and establish yourself as an authority in your niche. While it's an essential part of your marketing strategy, it's not a quick fix.
If you're in need of a short-term solution to generate revenue, you'll need a different approach.
The Power of Quick Wins
Now, let's talk about the magic of 'quick wins'. You might be wondering, what's a quick win?
Well, a quick win is a small, manageable goal that your client can achieve in a short amount of time.
It's like a mini victory that gives your clients a taste of success and the confidence that they can achieve their larger goals.
Quick wins are powerful for a few reasons.
First, they provide immediate value. In a world where we're used to instant gratification, quick wins satisfy our desire for immediate results. They show your clients that you're not just all talk - you can actually help them get results, and fast!
Second, quick wins help to build trust and credibility. When a client sees that you can help them achieve a quick win, they'll start to trust that you can help them achieve their larger goals. This is crucial in the coaching industry, where trust is everything.
But here's the real kicker: quick wins can be a powerful motivator for someone who's on the fence about investing in a coaching package.
Let's face it, investing in a coach is a big decision.
It's a significant investment of time and money, and potential clients want to be sure that it's going to be worth it. By offering a quick win, you're giving them a taste of what they can achieve with your help. It's like a sneak peek of the success they could experience if they choose to work with you.
So, how can you incorporate quick wins into your coaching practice?
Start by thinking about what small, manageable goals your clients could achieve in a short amount of time. These should be things that provide immediate value and help your clients move closer to their larger goals. Then, make these quick wins a key part of your coaching packages and marketing strategy.
Remember, the power of quick wins lies in their ability to provide immediate value, build trust and credibility, and motivate potential clients to invest in your services.
create meaningful connections, deliver immediate value, and shine brightly in your unique brilliance. The journey to success starts now!
-Michelle Kuei
Three steps to score a client in just 30 days
Step 1: Identify a Quick Win Offer
The first step in our journey is to identify a 'quick win' offer. Now, what do I mean by a 'quick win' offer? It's a service that you can easily provide, but others find it challenging. It's something that you're so good at, you could do it with your eyes closed, but others might struggle with.
Think about your skills and expertise. Maybe you're a whiz at setting up a diet routine that's easy to follow and actually works. Or perhaps, you're a pro at mapping out mid-year goals that are achievable and motivating. It could even be something as simple as helping someone organize their workspace for maximum productivity. Whatever it is, that's your quick-win offer.
The key here is to offer a small, manageable package that provides immediate value, rather than a comprehensive service. Remember, we're going for quick wins here!
Step 2: Reach Out to Potential Clients
Now that you've identified your quick win offer, it's time to get the word out. But we're not going to blast a generic marketing email to a thousand people. No, we're going to take a more personal approach.
Start by creating a list of about 20 people who you think would benefit from your service. These could be people you've met at networking events, friends of friends, or even past clients who might benefit from your new offer. The key here is to focus on people who you genuinely believe could benefit from your quick win offer.
Once you've got your list, it's time to craft your emails. But remember, these aren't your typical marketing emails. These are personal notes that explain why you think this service would be beneficial for them. You're not just selling a service; you're offering a solution to a problem they're facing.
In your email, explain what the quick win offer is, why you thought of them, and how it can help them. Be genuine and personal. Remember, people can tell when you're just trying to make a sale. But if you show that you genuinely care about helping them, they'll be more likely to take you up on your offer.
Step 3: Book a Sales Call
The final step in our 30-day strategy is to book a sales call with those who express interest in your quick win offer. This is the moment where all your hard work comes to fruition. But remember, this call isn't a complimentary coaching session. It's a sales call, and it's your chance to really sell the value of your service.
During this call, you'll explain your quick win offer in more detail. Go over what exactly the service entails, how it will be delivered, and most importantly, how it will benefit them. This is your opportunity to show your potential client the value you can provide.
But remember, this isn't just about selling. It's also about listening. Ask them about their challenges, their goals, and their needs. Show them that you're not just interested in selling a service, but in helping them achieve their goals. This will not only help you tailor your offer to their needs but also build trust and rapport.
Closing the sale is, of course, the ultimate goal of the call. But it's important to remember that not every call will result in a sale, and that's okay. Even if they don't take up your offer right away, you've started to build a relationship with them. You've shown them the value you can provide, and when they're ready to invest in a coaching service, you'll be the first person they think of.
"Building relationships is the cornerstone of a successful coaching business. It's about creating connections that go beyond transactions, fostering trust, and empowering others on their journey. Remember, in the world of coaching, relationships aren't just important - they're everything”
-Michelle Kuei
Turning Passion into Profit: A 30-Day Strategy for Success
And there you have it, a simple yet effective three-step strategy to attract clients in just 30 days. It might seem daunting at first, especially if you're new to the coaching industry, but remember, every successful coach started where you are now.
We began by identifying a 'quick win' offer - a small, manageable service that provides immediate value to your clients. This is a powerful tool to show potential clients that you can help them achieve results fast, building trust and credibility.
Next, we reached out to potential clients in a personal and genuine way. By focusing on people who could truly benefit from your service and explaining why your offer is the solution to their problem, you're not just selling a service; you're building a relationship.
Finally, we booked a sales call to explain your offer in more detail and close the sale. This isn't just about selling, but about showing your potential clients the value you can provide and convincing them to take the plunge.
Remember, this strategy is not just about getting clients fast, but about starting to build long-term relationships with your clients. It's about showing them that you're not just another coach, but someone who genuinely cares about helping them achieve their goals.
So, are you ready to take the plunge and start attracting clients in 30 days? With this strategy, you're well on your way to turning your passion for coaching into a profitable business. Here's to your success!
Share your thoughts in the comment below! Let’s go get ‘em this week!
