From guest blogging and podcast appearances to social media engagement and webinars, there are numerous ways to build your credibility and authority without incurring significant costs. In this article, we explore real-life "pay to play" experiences and how you can strategically leveraging free opportunities to increase your visibility.

Struggling to get engagements in an online world? What if there’s a better way of making your social media posts and emails seen, felt, and remembered? Storytelling isn't just a communication method—it's a powerful tool for connecting with your audience on a deeper, more emotional level. When applied to marketing, storytelling transforms standard communications into relatable narratives that engage the audience, making your messages memorable and impactful.

Learn why genuine engagement on platforms like Facebook can outshine traditional selling tactics and help you build lasting client relationships. Dive into our insights on simplifying your social media strategy and authentically engaging your audience to attract clients who truly resonate with your message.

Marketing a coaching business involves unique challenges due to the intangible nature of selling knowledge and transformation. In this article, we tackle these challenges, sharing ten effective strategies to help you market your coaching business successfully.

Learn how to choose the right marketing approach for female coaches that aligns with your strengths and preferences. Explore four major strategies: social media, content marketing, email marketing, and networking. Gain insights on building a sustainable marketing foundation by creating a cohesive community and driving engagement.

In every entrepreneur's journey, there comes a pivotal moment when the familiar ground of a stable career gives way to the thrilling yet daunting path of coaching. For me, that moment arrived amidst a family emergency while tied to the confines of a pharmacy job. In this episode, I talked about THAT breaking point.

Value-based content marketing is a strategic approach for female coaches aiming to market their services without aggressive sales tactics effectively. By emphasizing client transformation, fostering trust through transparency, aligning with client values, focusing on quality content, and utilizing educational materials to engage audiences, coaches can distinctively position themselves in a competitive market. This method helps build lasting client relationships and achieve business goals while adhering to the core principles of coaching.

Ever feel like you're on a learning merry-go-round? Jumping from one great resource to the next, stacking up all those strategies and golden nuggets, but somehow... the merry-go-round keeps spinning, and you're not stepping off to put it all into action. In this article, I talked about 5 common pitfalls and actionable steps for overcoming them.

In this article, I discussed how value-driven content marketing focuses on understanding audience needs and creating relevant and authentic content before the discovery call can significantly increase the conversion rate from your sales calls.