What is a niche and why is it important if you are new in coaching? A niche, simply put, is a specialized focus or market for your business. It could be a type of client, geographical area, or even a particular need that you help address. Having a clear niche gives you direction as to where to market your services and also helps differentiate you from other coaches out there. If you're just starting out in coaching, it's essential to find your niche and build your business around it. Here are some tips on how to do just that.