By learning to tell stories that tap into the emotions of your audience, you create an opening in their minds where they can begin to understand and see themselves in a new transformative light. This is what will attract clients who resonate with your message and want to work with you as their coach. What story are you going to start telling about your coaching business?

If you want your coaching business to thrive, it’s important that you take the time to develop a powerful and authentic brand story. A well-designed brand story should be one that is true to who you are as a coach and showcases the unique value that you offer your clients. What are some of the biggest reasons why your brand story failed in the past? How will you make sure that your brand story shines in the future? If you’re still struggling with how to create a story for your coaching business or if your current brand story isn’t resonating with your audience, this article will help.