Get new episodes delivered to your inbox. Plus extra resources and behind-the-scenes notes from Michelle.
MAKE IT VISIBLE PODCAST
Marketing and client attraction for certified coaches. One conversation at a time.
Every episode covers what it actually takes to stop chasing clients and start attracting them. Strategies you can use this week.
Hosted by Michelle Kuei · ICF Accredited Coach · Top 15 LA Coach
200+
episodes
Weekly
New Episodes
Free
Always
Latest Episode
LATEST EPISODE · Episode 249 · 36:16 min
Substack For Coaches: My Honest Take After 30 Days
A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible.
Keywords. SEO. New pages. All of it with a price tag on the end.
He wanted to know if she was getting ripped off.
So I read the email. And I thought about you.
Most coaches don't know much about marketing. That's not a character flaw. Nobody taught you. But when somebody shows up using words you've never heard, you get that little feeling of "hmm, maybe this person is right." And that feeling is the product. That's what they're selling you.
A real marketer sells you a result.
A rip-off sells you the feeling of doing something.
In this episode, I walk through the 10 red flags I see all the time, and I give you 4 questions to send back to anyone before you hand over a dollar.
[ ▶ Play episode]
Make It Visible is a weekly podcast hosted by Michelle Kuei, an ICF-certified business coach based in Los Angeles. Each episode covers marketing, visibility, and client enrollment strategies for certified coaches and coaches completing ICF-accredited training programs. The show teaches coaches how to attract clients consistently using the Client Enrollment Method™ — a 7-step framework for going from invisible to consistently booked without cold pitching or paid ads. New episodes every week. Free to listen on this page, Spotify, and Apple Podcasts.