5 Effective Holiday Marketing Strategies for Life Coaches (That Actually Attract Clients)
The Holiday Noise That No One Talks About
So when December rolls around, you might find yourself wondering:
“Should I be doing something right now? And if so… what?”
That question comes up for almost every coach during the holidays, especially if you’re newer, rebuilding momentum, or still figuring out how to market consistently.
Because here’s the truth almost no one says out loud:
When your coaching business gets quiet, your inner critic gets loud.
A slow week starts to feel like a sign you’re not cut out for this. A lull in inquiries makes you question whether you’re “doing enough.” And seeing other coaches post their holiday promos can trigger that familiar voice whispering…
“Who am I to show up right now?”
“What if I say the wrong thing?”
“What if I look unprofessional?”
And it always shows up strongest during the holidays because the industry sends mixed messages.
Half the content says “Rest.”
The other half says “Hustle harder.”
So you end up stuck in the middle — guilty if you take a break, anxious if you don’t.
Here’s what I know as a business and marketing mentor for coaches:
Your positioning isn’t something you switch on in January and off in December. It’s shaped by how you show up all year long, including what you say and do during the holidays.
And if you find yourself thinking, “I would like to sign a client or two before the year ends… but what does that actually look like?”
There is a better, simpler, more authentic way to market your coaching business during the holiday season.
Here are five easy, genuine, and effective strategies that help you stay visible, stay connected, and stay grounded — without burning yourself out or pretending to be someone you’re not.
1️⃣ Reflect and Reconnect Instead of Hustling Hard
What most coaches do: They push new offers or create a “holiday sale” that feels disconnected from their brand.
What to do instead: Use this time to reconnect—with yourself, your message, and your audience. Share meaningful reflections: What did you learn this year? What did your clients achieve? What are you excited to create in the new year?
People are craving authenticity more than ever during this season. When you open up and share your lessons or growth moments, it humanizes your brand and builds trust.
Pro Tip: Write one post or email titled “What Coaching Taught Me This Year.” It’s simple, heartfelt, and incredibly engaging.
For example, this year alone, I’ve seen the number of clients reaching out for 1:1 coaching nearly double. More than ever, people are craving deeper, more personalized support—not another group program. They want a coach who can truly see them, listen to them, and tailor the experience to their individual goals and challenges.
2️⃣ Give Value That’s Actually Useful (Not Just Holiday Rush)
What most coaches do: They post random holiday quotes or motivational memes that blend into the noise of social media
What to do instead: Create value that helps your ideal clients through the real challenges of the season.
If your clients struggle with burnout, boundaries, or mindset—now’s the perfect time to speak to that. Start planning ahead and schedule your holiday posts focusing on addressing the problem your dream clients experience during this time of the year.
Show them how coaching supports what they’re already feeling this time of year.
Examples:
“How to Protect Your Energy During the Holidays”
“The 3-Minute Mindset Reset Before Family Gatherings”
“Why Resting Is Still Productive (Even in December)”
When your content feels supportive rather than promotional, people remember—and return.
3️⃣ Nurture Your Current Audience Before Chasing a New One
What most coaches do: They scramble and discount their coaching package to find new clients before the year ends.
What to do instead: Focus on nurturing the people already in your circle. Your followers, your email list, podcast listeners, past clients, and social followers are already warm leads.
Reconnect with your friends and family circle during the holidays.
Send them a personal thank-you email. Share a resource that made your year easier. Offer a small bonus session or exclusive training to show appreciation.
Your next client is often someone who’s already following your work—they just need a reason to re-engage.
Pro Tip: End the email with a specific next step you want them to take. Whether it’s booking a call with you to discuss their 2026 goals or simply encourage them to take one actionable step and report back to you.
4️⃣ Collaborate and Be Seen in New Rooms
What most coaches do: They go silent, assuming “everyone’s checked out for the holidays.”
What to do instead: This is actually the best time to collaborate. People are in a generous mindset—and looking for new ideas for the new year.
Reach out to another coach, podcast host, or local organization to host a joint live or mini-training. The goal isn’t to sell—it’s to be visible to a new audience who could become clients next quarter.
You’ll not only build credibility but also position yourself as an expert who’s still showing up while others disappear.
5️⃣ Simplify Your Marketing with One Aligned Focus
What most coaches do: They try to do everything—post daily, run a sale, send emails, record Reels, plan launches.
What to do instead: Pick one simple focus for the next four weeks.
Maybe that’s growing your email list, re-engaging your audience, or promoting one signature offer. When you stop scattering your energy, your marketing becomes more intentional—and far more effective.
Pro Tip: Create a single lead magnet or opt-in that speaks directly to your audience’s current season.
If you don’t have one yet, start with mine: 👉 The 7-Step Coaching Biz Starter Checklist — a simple roadmap that shows you exactly what every profitable coaching business needs (and where you might be missing the mark).
It’s the perfect tool to keep your marketing focused and aligned heading into the new year.
The Bottom Line
Holiday marketing doesn’t have to feel forced or performative. You don’t need flashy graphics, countdown timers, or “12-days-of-discounts” to attract clients.
You just need clarity, connection, and consistency.
The truth is—your dream clients don’t want more noise this season. They want to feel seen, supported, and inspired by someone who genuinely understands them.
And that’s exactly who you are.
So take a deep breath, coach. Simplify your marketing. Show up with purpose. And trust that visibility built on connection will always outlast visibility built on urgency.
Ready for Support That Goes Beyond Free Advice?
If you’re past the “just getting started” phase and craving real support—where you can ask marketing questions, get expert feedback, and finally see what’s working (and what’s not)—you’ll love The Coaching Biz Lounge™.
It’s my ongoing membership community for coaches who want more than theory. Inside, you’ll get:
Strategic marketing feedback on your content, offers, or copy
A space to ask your questions and get answers that fit your business
Ongoing accountability and community support to keep your momentum strong
Doors Open Now with 50% Founder Rate Until spots filled.
👉 Join The Coaching Biz Lounge™ and start getting the feedback and strategy that actually moves your business forward.
