MAKE IT VISIBLE PODCAST
Marketing and client attraction for certified coaches. One conversation at a time.
Every episode covers what it actually takes to stop chasing clients and start attracting them. Strategies you can use this week.
Hosted by Michelle Kuei · ICF Certified Coach · Top 15 LA Coach
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Latest Episode
LATEST EPISODE · Episode 244 · 23 min
The Grief Nobody Warns You About When You Launch (And the Strategy That Actually Works)
You finally launched the business. You did the certification. You set up the website. You told your closest people.
And then nothing happened.
The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours.
If that's where you are right now, this episode is for you.
In this conversation, Michelle is naming a pattern she's seeing across her client roster: the warm market silence that almost every new coach faces in their first 90 days. The texts that don't get returned. The colleagues who don't respond. The friends who quietly disappear when you start talking about your business.
Most coaches take this personally. Michelle is here to tell you it's not.
You'll hear the real psychology behind why your warm market goes quiet (it's not rejection, it's something else entirely), why your business will not be built by the people who knew you before you became a coach, and a specific strategy Michelle is teaching her clients right now to bypass the warm market trap and find their first paying clients.
She also walks through three actions you can take this week to stop drowning and start moving forward, even if you've been quietly stuck for months.
If you're a newly certified coach who's been launching to crickets, this episode is going to feel like a hug.
[ ▶ Play episode] [Read transcript → ]
Make It Visible is a weekly podcast hosted by Michelle Kuei, an ICF-certified business coach based in Los Angeles. Each episode covers marketing, visibility, and client enrollment strategies for certified coaches and coaches completing ICF-accredited training programs. The show teaches coaches how to attract clients consistently using the Client Enrollment Method™ — a 7-step framework for going from invisible to consistently booked without cold pitching or paid ads. New episodes every week. Free to listen on this page, Spotify, and Apple Podcasts.
All Episodes
Episode 243 · 34 min
I'm Telling Them and It Still Ain't Working
A client of mine reached out recently with a single line: "I am telling them. And it is still not working."
She had been doing everything marketing advice prescribes. Posting consistently. Sharing valuable content. Mentioning her coaching offers. And nothing was converting.
Her experience is one of the most common patterns I see in newly certified coaches. I wrote about it in my latest article, including three specific changes that address what is actually broken.
Episode 242 · 31 min
The One Question That Turns Busywork Into Paying Clients
You've been working on your business. Like really working on it.
The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it.
And yet — still no clients.
Here's the hard truth: busy is not the same as productive. And until you know the difference between tasks that lead to clients and tasks that just feel like progress, you're going to keep spinning your wheels.
[ ▶ Play episode] [ Watch on YouTube → ] [Read transcript → ]