Marketing and client attraction for certified coaches. One conversation at a time.

LATEST EPISODE  ·  Episode 246 ·  24:36 min

Why Your Coaching Business Disappears Every Summer

Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation.

It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery call comes through and you never follow up. And then it's July.

You tell yourself you'll get serious again in September.

By the time fall comes, your momentum is gone. Your warm spring leads have cooled all the way off. Your audience forgot what you do. And you're starting over, because visibility doesn't pick up where you left it.

In this episode I break down why coaches go quiet from June to August, what it actually costs you, and how to stay visible without being glued to your phone all summer. 

What you'll learn:

• The summer fade. Why going quiet from June to August doesn't pause your business, it resets it.

• The two quiet seasons. How most coaches lose momentum twice a year and rebuild from scratch every time.

• The AI content trap. Why a robot-written week of scheduled posts kills your engagement (not time relevant, not place relevant, not person relevant).

• My August cruise plan. The exact way I map content around two weeks off the grid at sea.

• The 3 things content that sells must do. Name the problem your right person actually has. Show it's solvable. Then invite them into your world.

• Why naming the problem feels icky. The belief most coaches carry about marketing, and why it's flat-out wrong.

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